Article 80

MLM Network Marketing Training -The Sig MLM Technique; Sign Your Way to Success!

Just like in everyday correspondence, e-mail messages, bulletin board postings, and Usenet messages usually contain a signature block. These signatures can be created as a separate files called a .sig files and added to the end of Internet messages.

In many regards your Internet signature is much more important than your handwritten signature. It gives you the opportunity to tell the world a little bit more about who you are and what you stand for.

These tips will allow you to perfect a powerful, hard hitting sig file.

A sig that people will see and respond to.

Guidelines for Creating Effective MLM Sig Files

To be most effective, a sig file should include as many of the following guidelines as possible (they are not mutually exclusive):

A. Target your MLM market clearly

The more targeted the Sig file, the more powerful it is as a marketing tool.

Tip: If you are targeting more than one market, it's very appropriate and advisable to compose a different sig for each target market. It's not at all uncommon to make regular use of three or four alternative sig files.

B. State a major benefit that appeals to your target market. Benefits work. You must tell the customer, "What's in it for them."

C. Offer Some Kind of Useful Free Information.

This is actually a variant on the previous technique of offering a major benefit that appeals to your target market. Offering something for free is best. This is the approach we use - and it works! Virtually every time we post to a mailing list subscriptions increase by 5 to 10 times their normal rate. Even posts to very small or obscure lists seem to generate this effect.

D. Make it easy to get in touch with you and your Home Business..

Provide lots of easy ways for people to ask you for more information. Different people prefer different options: send email, visit a Web site, make a phone call, use the FAX, etc.

E. Make your sig file fairly short: from 4 lines to a maximum of 5.

Some mailing lists and newsgroups will reject messages with excessive sig files. And even though this won't be a concern when corresponding through email on a person-to-person basis, there is still this to consider: the bigger a sig is, the more likely it is to annoy people.

F. Have a specific "call to action."

Some calls to action would include "subscribe" or "visit a Web site."

A word of caution: Be aware that the Internet community is offended by (and sometimes reacts harshly to) blunt, hard-sell sales spiels. So, carefully think out your signature before sending it out. Good sig files inform or engage the reader. Bad sigs come across as self indulgent and rude.

This article was previously posted in "On-line Marketing Magic."

Presented by: PassionFire Intl

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

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