Article 106

MLM Network Marketing Training- More than a Dozen Exposure Tactics that Don’t Require Mega-bucks.

By Kim T. Gordon

    Think you can’t afford powerful marketing in 2005? Don’t be fooled into believing that only marketers with deep pockets reap substantial rewards. The truth is, no matter your marketing strategy, there’s bound to be a group of tactics priced to fit. To show you how to choose the right tactics for your marketing mix, here’s a look at a single marketing challenge tackled with high, medium and low-level budgets.

The Marketing Challenge

    Let’s imagine your home business has created a learning toy for toddlers that helps improve motor skills and teach vocabulary, and is priced at $49.95. The broad strategy is to target new parents, ideally those who are most likely to be looking for this type of product and can afford it. And let’s assume your product isn’t in stores and you don’t have the name recognition of major competitors, such as Fisher-Price.

With a high-end budget you can choose...

> Sixty-second, direct-response television spots on targeted cable programming – Long-format spots allow you to demonstrate product benefits and keep your toll-free number and URL on the screen longer for maximum response.

> Full-page ads in magazines targeting parents, with emphasis on those that reach more affluent readers – Large-space ads stand out in a sea of clutter.

> Direct mail to parents nationwide – Carefully chosen lists should target parents who most closely match your selection criteria.

With a mid-level budget try...

> Small-space print ads in the shopper sections of national magazines that target parents – The key is to find exactly the right publications, then run consistently.

> Experiential marketing venues, such as craft fairs, in key markets – This gives parents and kids firsthand experience with your product, builds sales and word-of-mouth.

> Exhibiting at major trade shows to obtain retail placements – Once your product is in stores, you can add retail-oriented marketing tactics including radio spots and newspaper ads.

> A public relations radio tour – Position yourself as an expert in early childhood development by hiring a PR firm to book interviews for you on select talk-radio programs.

> Setting up a dealer or sales network in multiple cities and offering co-op advertising dollars – Your ad budget would directly support the sales effort in each market.

With even the tightest budget you can...

> Create a terrific Web site – Since the vast majority of Americans on the Internet use it to research products before buying, you can woo traffic to your site with pay-per-click ads on search engines.

> Launch an online marketing program – This can include placing ads on sites frequented by your target audience and in the opt-in e-newsletters published by those sites, writing articles for placement on key Web sites, and sending ongoing e-mail solicitations and e-newsletters to customers who have registered on your own site to receive more information.

> Give workshops and seminars – Link with leading associations or groups and offer to speak, or host your own events.

> Build buzz – Create contests on your Web site, and put your product in the hands of "influencers" such as celebrity parents or kindergarten teachers in select cities to spread the word.

> Use traditional public relations – To get press coverage, assemble a press list, send an initial release and follow up by phone, then send those who are interested a press kit with product photos and information and your company background.

   Get the idea? Depending on your 2005 Network Marketing budget, you can select activities – from high-ticket tactics to others that are virtually free – to create an affordable mix. Multiple exposures to your message in different media will actually help your prospects remember it, so you’ll get superior results no matter your budget.

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Kim T. Gordon's columns and articles are read by nearly 3 million small and home-based business owners each month.  She is the author of three books, including Big Marketing Ideas for Small Budgets: A step-by-step guide to growing your business.

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Presented by PassionFire International. Visit her website!

 

Blessings...

doug Firebaugh / PassionFire Intl http://www.passionfire.com

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