Article 89
MLM Network Marketing Training -MLM Leadership - "First You Must TOUCH... THEN Change."
Doug Firebaugh
The Rules of Network Marketing MLM Leadership.
1) You must touch people first before you can ever change their life.
2) You must touch them emotionally, and in the heart.
3) They MUST feel your intentions, and know you are there to take their life to a whole new level.
They MUST know that you are there to help them, not sell them something.
A sale and a recruit is a result of an emotional touch. There is no long lasting change, without an emotion OnFire first.
Emotion is what puts the heart, and the person IN MOTION to move towards you psychologically.
That is what you want, in this business.
IN MLM, People are MAGNETIZED to a strong Emotion of the Heart, and that is what touches the person, and their heart.
Emotional Marketing.
We are in what I call " Emotional Marketing ", as we market to the emotions, and market the emotions of Hope and Possibilities to folks.
And your job is to create 2 things in your presentation:
- HOPE .
- POSSIBILITIES .
1) You MUST create the HOPE of:
A BETTER LIFE ,
A BETTER LIFESTYLE , and
A BETTER FUTURE for folks...
You must create that with the picture you paint with your words, and also excitement.
Put them in the picture of Success you are painting, and them leave them there!
If you do that, that will be what will MAGNETIZE them to your offer, and attract them to you.
2) You also MUST create the POSSIBILITY that it will happen in their life, and you do that with your MLM products and company.
The Secret.
Too many times new distributors in MLM are too focused on creating a TRANSACTION , not a TRANSFORMATION .
A Transaction is ME focused and pretty short term...
But a Transformation is YOU focused, and much more long term focus... which is THE Success Focus in Network Marketing...
A Transaction is a one time, short term action that will produce one reuslt, and then you move on to another...then another...then another...
A Transformation is long term action and focus that will MULTIPLY all you do, as you transform people's lives, and they are never the same because of your Network Marketing company and products.
First you must Touch, then Change, and if you don't touch the emotions somewhere along the lines, they probably will not embrace your concept and offer of change...
Which will produce another emotion:
FRUSTRATION …
In MLM and Network Marketing.
Blessings…
doug Firebaugh / PassionFire Intl http://www.passionfire.com
© 2005 PFI / all rights reserved
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