MLM Network Marketing Training- What IS Network Marketing and MLM REALLY?
What is MLM and Network Marketing-Bottom Line?
The question MANY people have as they THINK about starting a home-business is...
WHAT REALLY IS MLM/Network Marketing?
What you see MLM as has a lot to do with your perspective you were given at the time you were signed up. Every company has their own "Corporate Culture" that is unique to them, and is part of who they are.
This will influence heavily your view of what Direct Marketing is. We will simply give you our views after 22 years in the industry, and also to empower your ability to perform in the marketplace at maximum capacity.
MLM is considered basically a channel of distribution for goods and services that also can have a "Franchise" opportunity attached. You can join a network marketing company and build a Rep group that you can obtain royalties from, and build an override structure off of what they do.
And most look at MLM as exactly that...a system for creating wealth through your and other people's efforts.
Nothing wrong there, but there is a huge void in that reality... Before you can build a group that does not go away, you MUST understand what MLM REALLY is from a Big Picture standpoint...and all the rest will fall into line.
All Network Marketing REALLY is, is Personal Development, masterfully molded into a business, that can be duplicated...did you get that?????
READ THAT AGAIN!
What that means is MLM requires and DEMANDS Personal Growth and Development from you in order to Succeed in this business. There is no other way to Succeed....
Here is an INFERNOSecret that MOST people will never tell you when you first come into MLM:
The MLM Void.
Most people bring inadequate attitudes, skills and habits to MLM, and with that, they try to build a business with skills that guarantee failure...
No, they don't plan to fail, they just have not developed the necessary skills to the level that is required to Succeed in MLM...simple and plain. Those skills cannot PRODUCE Success because they are not prepared FOR success.
..Did you get that???
And most are never told that their skills are lacking and need refining and building....Network Marketing is not a cake walk...and requires a SOLID skillset....
And that is why we believe that LEADERSHIP is the Secret Weapon to this business!
You must learn to lead you and others on a Power Path to Growth, which will increase the odds of you Succeeding in MLM Tremendously.
You must Learn....
1. Company info and how to present
2. Product Info and how to present
3. Pay Plan info and the parts to it
4. How to Recruit
5. How to Train
6. How to Duplicate and more....
And HOW you do that will depend on the Skillset you bring to this business....especially COMMUNICATION skillset.
Here is a Secret....You get PAID to do one thing in this business...and everything else revolves around it...What is it?
COMMUNICATING with people!
And if you bring an inadequate communication style, habits, focus, and skills with you into this business, you will fail... Period.
Leadership, partly, is about Masterful Communication, and no matter how good you are with people, you MUST have a masterful skillset to communicate with folks...and that is where Personal Growth comes in....
You must grow and develop your skills to the level that this business DEMANDS, and that requires work, study, and experience in the field.
ALL millionaires in this business GREW to the level of GREATNESS that was required of them and beyond... Most did not come into Network Marketing with those skills already intact....they GREW INTO the Business...day by day... week by week....call by call..
Now the Question is... How?
The MLM Mastery Factor.
Through....Personal Development and Mastery in Communication...
TWO KEY Secrets to both MLM and Leadership Success.
Yes...Network Marketing is....
1. A channel and business of Distribution
2. A Business of "Mini Franchises" that can be duplicated
3. A direct sales business
4. A "People Business" for average people to grow to do extraordinary things...
BUT....in wrapping this up, all Leaders understand the TRUE business they are in....
You are in the business of Touching and Changing People's Lives.....Including your own!"
In the palm of your hand, you hold a Power....with MLM. It is a Power to change people's lives radically...in many ways, with what this industry can bring to it....as well as bring to your own life. What you do with that Life Changing Power is up to you!
You can tap into that Power and start a WildFire of Growth and Success in your life...and then Spread the Fire to others... through Growth and increasing your own skills as well as others through Engaging this business on a daily basis, and teaching it to others, so they can do the same....and an amazing thing happens....
We call it the "DoubleBuild".(sm).. and that is how you grow in this business....by studying it, doing it, and focusing on Personal Growth ....and the rest will help create the Person you need to become...in order to create the Life you want to live...and help others do the same......through Leadership.
The Power of Network Marketing.
Network Marketing then is a Power you have tapped into....A Life-changing Power....that demands growth from you, to be able to unleash that greatness inside of you, and then help others do the same....through their business (which is your downline).
That is How you Create Wealth in this business.....Get into the business....grow into the business... and then seed and grow greatness into others - through the Power in this business.... and YOU shall create wealth like crazy...with that formula!
That is what MLM and Network Marketing is Truly about.....and REALLY is...
blessings.... Doug Firebaugh (c) 2005 PFI
Home Business Success - MLM Network Marketing Training Article